SCP (Specialized Commercial Properties)

To create a comprehensive digital presence and professional brand identity for SCP's innovative green commercial real estate lending platform, positioning them as pioneers in sustainable CRE financing while establishing credibility with sophisticated institutional clients.

WHAT WE DID
For SCP, we built a cutting-edge website (www.scpcre.com) that revolutionizes how sustainable commercial real estate lending is presented to the market. We created a sophisticated digital platform that clearly communicates SCP's unique value proposition: flexible bridge loans ($10M-$100M+) that finance both property acquisition and 100% of sustainability retrofit costs in a single first mortgage.
The key components of our scope of work included:
Complete Website Development & Architecture (scpcre.com)
Sustainable Finance Messaging Strategy
Tear Sheet Creation & Professional Formatting
Service Portfolio Presentation (Value Add Renovation, Construction Takeout, Green Refinancing)
Case Study Development (Project ROI Demonstrations)
Partnership Integration (GreenGen, Climate First Bank, Conduit Capital)
Mobile-Optimized Experience
Professional Brand Collateral

We developed compelling content showcasing SCP's $60B+ in combined CRE experience, strategic joint venture partnerships, and innovative approach to mitigating "brown discount" risks. The website features detailed project snapshots demonstrating real ROI impacts: 22% utility cost savings, 11% insurance premium reductions, and $3.1M estimated valuation uplift through NOI improvements.

Our collaboration involved weekly check-ins with Adam Habona (acenosX) and Madeline Brumberg (SCP) to ensure precise execution of tear sheet revisions, technical language optimization, and mobile display improvements. We transformed complex sustainable finance concepts into clear, compelling narratives that resonate with sophisticated CRE professionals while maintaining the technical depth required for institutional credibility.