Wing App

Wing App is a lifestyle concierge built for curated nights out — planned, booked, and done for you.
We crafted a bold, cinematic brand identity and social content system that blends ease, luxury, and a playful tone designed to stand out in a crowded app market.

What We’ve Done

Brand Direction & Identity
-Developed a visual moodboard blending cinematic visuals with quirky luxury.
-Built brand voice around “We Plan, We Book, You Enjoy” — confident, clever, and clear.
-Created taglines like “Let us take you under our Wing” and “Just Wing It”.

Content Creation
-Designed 2–3 flagship Instagram posts with surreal, scroll-stopping visuals and integrated slogans.
-Created branded templates and infographics to support launch campaigns and feature breakdowns.

Creative Asset Development
-Used AI tools (Midjourney, DALL·E) to generate dreamlike imagery — premium and unconventional.
-Applied brand visuals consistently across all assets, including logo, tone, and messaging hierarchy.

Content Strategy & Framework
-Built content plan across formats: carousels, storytelling posts, call-to-action visuals.
-Focused on emotional appeal, user lifestyle, and visual distinction.

Creative Focus
*Cinematic Look — Moody lighting, elevated environments, editorial feel.
*Narrative-First Content — Every post communicates more than just features — it tells a story.
*Premium + Playful — Sophisticated tone, softened with humor and ease
*Distinct Style — Composite imagery and surreal scenes create immediate visual identity

Outcome

Wing App now enters the market with a distinctive look, a clear tone of voice, and visual content that breaks from app marketing norms.
The brand feels premium yet fun — like having a personal concierge with a sense of humor.
Positioned to grow through both visual storytelling and word-of-mouth curiosity.