ESPRIT

Esprit needed a modern refresh across digital and physical touchpoints to stay competitive in today’s fashion landscape. The goal was to create a cohesive, elevated brand experience that worked seamlessly across e-commerce, email, social media, and in-store packaging.

What We’ve Done

E-Commerce Design
-Redesigned homepage, category, and product pages for better flow and conversion.

Email Marketing
-Built modular templates and design systems for flexible brand messaging.

Social Media
-Created new grid and story formats to drive consistency and engagement.

Packaging & Print
-Refreshed hangtags and labels to match the updated brand system.
-Applied new design language to packaging and retail activations.

Outcome

Esprit now has a unified, modern brand experience across channels.

The refresh improved engagement, clarified their fashion positioning, and laid the foundation for stronger customer loyalty and brand growth.