WELDA Club

WELDA Club is a global wellness movement designed to anchor the human nervous system in the age of AI.
We launched the entire brand — from concept to community — with a focus on cultural authenticity, deep healing, and scalable systems for global growth.

What We’ve Done

Brand Strategy & Positioning
-Defined WELDA’s core: Conscious Culture, Nervous System Repair, Soulful Longevity.
-Positioned the brand as anti-trend and culturally grounded — not another lifestyle wellness brand.

Business Infrastructure
-Built the full operational backbone: legal structure, vendors, team systems, and growth-ready ops
-Developed launch strategy for NYC and Miami, with global expansion in mind

Platform & Web Build
-Designed and launched weldaclub.com with integrated event booking and editorial content.
-Built backend systems for team workflows, content, and community engagement.

Events & Community Building
-Launched WELDA Walks and grounding experiences in NYC + Miami.
-Developed scalable frameworks for in-person ritual-based events.

Content & Visual Identity
-Built a full brand system: logo, palette, typography, photography direction.
-Created storytelling tools and content pillars rooted in real cultural practices.

Investor Readiness
-Produced investor deck and $10M+ expansion model targeting key global cities.
-Positioned WELDA as a scalable movement with deep impact and commercial potential.

Outcome

WELDA launched as a differentiated cultural wellness platform with strong early traction, a clear brand system, and scalable infrastructure.
It’s not a trend — it’s a reset. A new category of wellness built around real connection, cultural depth, and nervous system repair.