OneCo

OneCo sought a modern, user-friendly website reflecting their innovative approach as the first unified platform for small businesses. It showcases their back-office management solutions, aiming to attract small business owners seeking operational efficiency.

WHAT WE DID:
For OneCo, we developed a comprehensive digital brand and website platform that positions them as the go-to solution for small businesses seeking streamlined operations. We created an intuitive, conversion-focused web experience that communicates complex back-office management capabilities in simple, accessible language while building trust with time-strapped entrepreneurs.

The key components of our scope of work included:

Market and Audience Research - Conducted deep analysis of small business owner pain points, competitor positioning, and decision-making triggers to inform all strategic and creative decisions.

Website Design and Development - Built a modern, responsive platform optimized for conversion with mobile-first design principles and fast-loading architecture that serves OneCo's diverse small business audience.

Brand Identity Development - Created cohesive visual system including logo refinement, color palette, typography standards, and brand voice guidelines that convey innovation and trustworthiness.

Content Strategy - Developed messaging framework and content hierarchy that translates technical platform features into clear business benefits for small business owners with limited time.

Website Content Development - Crafted compelling copy across all pages that speaks directly to entrepreneurial challenges while demonstrating OneCo's unified approach to back-office management.

UX Optimization - Designed intuitive user journeys from awareness through conversion with strategic placement of value propositions, social proof, and clear calls-to-action.

Portfolio Integration - Showcased platform capabilities and use cases through strategic feature demonstrations and customer success indicators that build credibility.

Waitlist and Subscription Integration - Implemented lead capture mechanisms and email subscription flows that nurture prospects and build pre-launch momentum.

SEO and Performance Optimization - Ensured technical excellence with fast page speeds, mobile responsiveness, search engine visibility, and analytics tracking for continuous improvement.

The website communicates OneCo's core value proposition: a single unified platform that simplifies back-office operations for small businesses, eliminating the complexity of managing multiple disconnected tools. Our design work emphasizes ease of use, time savings, and operational efficiency—the critical factors small business owners prioritize when evaluating new solutions.

The platform features we designed include: clear navigation to key service areas, benefit-driven messaging that resonates with entrepreneurial challenges, visual demonstrations of platform capabilities, trust-building elements including testimonials and metrics, and frictionless paths to trial signup or waitlist registration.

Our design approach serves OneCo's diverse small business audience—from solo entrepreneurs to growing teams—with messaging and visuals that speak to varying operational needs and technical comfort levels, providing decision-makers with comprehensive information to evaluate OneCo's unified platform against fragmented alternatives.

Our collaboration with OneCo led to a modern, responsive website communicating their unique value to small businesses. The intuitive design simplifies back-office operations, empowering growth. Enhanced user engagement and conversion rates position OneCo for success in a competitive market.